Surely all website designers provide optimised pages?
Sad to say, this is the most common failing of most
website designers and developers when it comes to small businesses.
Many designers create very impressive work using graphics programs.
There is definitely a place for this kind of work, but arguably it is
not at the expense of having your page load quickly.
Graphics in the
most basic form (eg. photographs) load considerably slower than
raw text.
More elaborate forms of graphics (eg. "Flash"
animations) often require the user to download a special
piece of software (a 'plugin') in order to be viewed. Many
people don't want to download this software or do not have the time,
especially if they are on dial-up connections.
At bpresent we have thoroughly researched this area of
design (as well as other aspects of SEO) and
continue to do so, on a regular basis, through a variety of professional
forums as well as the greatest teacher of them all - experience.
When it comes to the needs of small business, it's essential
to find a mix between an appropriate level of graphics and text.
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