Our philosophy

If your website doesn't load fast enough, potential clients simply click away.

Technically rich pages using some graphics or animation packages can take a while to run. Also, web site pages that display counters or gather statistics, particularly on your opening pages, can slow down the loading process (while they wait for other computer resources to become available).

The simpler your first website is, the cheaper it will be to implement. We endeavour to use existing art work, wherever possible, as this not only creates a website image consistent with your existing image, it is also considerably cheaper.

Generally speaking, we avoid using technology that is not widely accepted by the majority of less-technologically advanced end-users.

Many web designers have the latest and greatest 'plug-ins'. They very much enjoy using them and award each other prizes for how well they use these products. While this is generally a good thing (as it eventually enhances our overall internet experience) it is not necessarily the best way to gain paying customers. When confronted with the message 'This web site uses "Product xyz" - download "xyz plug-in" now', many people simply move on to the next website.

See our page "Fluid web pages" for more details of one of our basic design approaches.

The faster we develop the initial website, the sooner it is out there ready to be found by search engines.

We try to make the best use of your budget by creating a web site that will address all areas of effective internet usage. We want your site to be technically sensitive (ie. increase its chances of being found) not just attractive to prospects who visit it. Much of this work is not immediately visible to your prospects - it is tangible to you in the number and quality of visitors to your site.

Put bluntly, if no-one visits your website, it doesn't matter how fantastic it looks.