3. A place to put the pages (hosting / rent)
Monthly, quarterly or annually in advance.
While this tends to be a fairly stable and predictable cost,
as your site becomes more popular the cost will eventually increase. However, you
can reasonably expect that if your site becomes more popular this
equates to more income.
At bpresent we host exclusively on robust Australian
based web servers (although if your client base is off shore we can
arrange US or EU based hosting).
Using the "high street" analogy introduced earlier,
this equates to a sensible location in the best part of town. Sensibly priced and
reliable. In most cases you will find that your web page loads considerably faster
than most major sites including Sydney Morning Herald, Telstra, Whitepages and ABC
to name but a few.
We include the expected total cost of your first year's hosting
services in our quoted prices. Following the first year, payments may be made
monthly in advance.
Special rates and/or conditions can be negotiated
for non-profit sites.
4. Promotion (on the web)
As required and/or ongoing.
In terms of promotion on the net, we recommend
(and use) a limited amount of "Pay-per-click" (PPC) advertising
as it is very easy to limit costs using this method. This is also sometimes
known as "Cost-per-click" (CPC).
The playing field for Seach Engines is constanly changing,
with one search engine supplying results to another, buying each other out
etc. Depending on the situation at the time of the launch
of your web site, we also suggest one paid listing.
The current rate for our suggested paid listing is $25 USD.
We include one of these listings as
standard in our "<Choose4Yourself>.com plan"