The measurement of ROI can become complicated
depending on the extent (the breadth) of you promotional activities.
If your costs are directed through a handful of avenues only (for
example, pay-per-click advertising) then it is relatively straight forward.
If your promotion is handled exclusively on the internet (and,
in most cases,
we do not recommend this), then there are quite precise techniques to find out
where a visitor has 'clicked-in' from. However, determining whether these
prospects resulted in a sale is not always simple.
If the promotion of your website is focused off the web (eg. local
press) then it is possible to see how many people visited your site but again
this does not give you the full picture. That said, it is possible to analyse visiting
patterns over time and plot these with respect to your advertising campaigns.
As part of our quality assurance business processes, all bpresent sites
are monitored regularly (daily for higher volume sites). One side benefit of this
monitoring is an extensive set of traffic logs. These can be made available to you on
request for a nominal charge (time based).